Problem statement
Entrepreneurship and branding—PURPOSE, IDENTITY, WEB APPEARANCE & ARTIFACT
Goal
design the intention and the brand for a fictitious non-profit organization that engages in the field of water:
. water literacy (education)
. water & social justice (gender equality)
. water & culture (appreciation / art / imagination)
. water & ecology (biodiversity / climate change / indigenous & emerging technologies)
Background
For this project, my group and I had to create an organization with a set intention. We created REFRESH, an organization focused on reducing fashion waste in order to conserve water and help local communities. Our intention was "How can REFRESH organize collective action in our community to transform mindless fashion consumption into sustainable living?"
Covers and brandmark created by Hassyel Rangel, content map by Jalil Packer, website by Elizabeth Mathena, and artifact and ripple story by me. Mockup from Mockups-Design.
